Australia Day celebrated on the 26th January, is the anniversary of the arrival of the First Fleet of 11 convict ships from Great Britain, and the raising of the Union Jack at Sydney Cove by its commander Captain Arthur Phillip, in 1788.

We are proud to stock two Australian brands here in eclectica – bright and beautiful clothing from Boom Shankar an sumptuous Sandalwood smellies from Mt Romance. As such we are choosing to mark Australia Day and to celebrate we are offering 10% off any Boom Shankar or Mt Romance purchased on the day.

We are the only UK stockists of these brands -a fact that we are incredibly proud of – so you really won’t get this fab deal anywhere else!

So what happens Down Under on Australia day? It’s a national holiday, and Australians come together as a nation to celebrate what’s great about Australia and being Australian.

Though 26th January marks the specific event of raising the Union Jack back in 1788, today Australia Day celebrations tend to reflect contemporary Australia: the diverse society and landscape. It also is an opportunity to reflect on the nation’s history, and to consider how to make Australia an even better place in future.

On Australia Day, half of the nation’s population of 24 million attend either an organised community event, or get together with family and friends with the intention of celebrating the national day. Many more spend the public holiday relaxing with family and friends.

Yet Australia Day is much more than BBQ’s and fireworks. It is more than another public holiday. It is more than the pride and excitement of new citizens who call themselves Australian for the first time on 26th January after being conferred citizenship.

At its core, Australia Day is a day driven by communities, and the celebrations held in each town, suburb or city – unified by the celebration of what’s great about Australia and being Australian – are the foundation of its ongoing success.

 


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