The beginning of this month saw 16 wonderful women and one rather marvellous chap come together and strut their stuff in aid of a local charity.
This event was the first collaboration between some of the freshest fashion businesses in Ludlow, and we hope it will be the first of many.
We were keen to host this event as browsing clothes on a hanger is never the same as seeing them being worn, and our amazing group of customers and friends who modelled for us are all different shapes and sizes. The fashion show guests were all able to get a much better sense of what could work for their own wardrobe, and we heard time and again on the night how people had been inspired.
The evening was kindly hosted by independent cafe and Gin specialist, Taste @ No.1 whose manager Ott Bryan was also called upon to pick the winner of the mage prize draw – featuring gorgeous goodies donated by the participating businesses. He says…
“Supporting local businesses is part of our ethos at Taste, and we think of ourselves very much as part of a community of retailers in Ludlow who can all help each other. This new collaboration is absolutely the essence of that spirit.”
Ott Bryan, Manager of Taste @ No.1
Huge thanks also go to Amanda at Ludlow’s Angel Hair Studio
whose team were on hand to help the models look and feel great.
The sell-out event raised £290 for the charity, West Mercia Search & Rescue
, which provides support to the police in missing person searches.
L-R: Ana Crowther (Manager Oska, Ludlow) Carmel Wilson (Owner Expensive Mistakes) Andrew MacAuley (Chairman, WMSAR) & Vicki Orttewell (Co-Owner, eclectica of Ludlow)
This sum of money is enough to fund a full set of protective equipment for a water-search responder, and charity Trustee Matt Weaver says “It’s fantastic to see local businesses taking the initiative in raising awareness for themselves and charity at the same time. It’s clever events like this which make a huge difference to small charities and keep them sustainable, so we give enormous thanks to the retailers and models involved on the night.”